The biggest mobile supermarket ever seen in Nigeria – the #ShopSmallWinBig truck – was recently spotted in the city of Port Harcourt.
Powered by Verve, Africa’s leading payment card brand, Shop Small Win Big is a ground breaking idea created to bring the ultimate shopping experience to the doorsteps of Nigerians, availing them the opportunity to shop at their convenience.
Verve card owners get to shop on the truck at discounted rates and this qualifies them to win instant amazing prizes.
The initiative officially kicked off in September 2014, with a one-month tour of Lagos where it rewarded Lagosians with a shopping experience, a winning experience and entertainment all the way.
Speaking about the groundbreaking idea, Chief Marketing Officer, Group Marketing and Corporate Communications, Interswitch, Ms. Cherry Eromosele said:
“Verve shop small win big is aimed at encouraging a cashless season with Verve. The idea received massive welcome in Lagos as customers visited the truck in large numbers to shop and get rewarded, and the Port Harcourt experience has been no different”.
The Verve truck visited all the nooks and cranny of Port Harcourt including Rumuokoro, Waterline, Garrison, Ikowo, Mile 1, Rumuokutaetc. this festive season with exciting gift items and spectacular flash mob dance performances.
In addition to Lagos and Port Harcourt, the Verve truck will also be visiting Enugu and Abuja with equally fantastic shopping experiences.