The producer of the Miss Universe pageant on Tuesday sued the Czech company hired to make the winners’ iconic crowns, saying it kept touting its association with the pageant even after it breached its 10-year sponsorship agreement.
IMG Universe, whose parent company bought the pageant from Donald Trump in 2015 for an undisclosed price, said it cancelled Diamonds International Corp’s (DIC) contract last August after financial problems caused the Prague-based company to miss two required payments.
DIC nonetheless kept advertising its ties to the pageant, including on its website where it displayed its logo atop the Miss Universe name, according to the lawsuit.
IMG said in its complaint filed in U.S. District Court in Manhattan that Miss Universetrademarks are “famous and distinctive,” and DIC’s use of them deceived the public and caused “substantial and irreparable harm” to the pageant,
DIC did not immediately respond to requests for comment after business hours in the Czech Republic. Lawyers for the plaintiff did not immediately respond to similar requests.
The lawsuit, however, seeks triple damages for the alleged trademark infringement, 2.04 million dollars of contractual payments, and unspecified damages for breaching the sponsorship agreement, which was to run from 2015 to 2024.
IMG Universe also produces the Miss USA and Miss Teen USA pageants.
Miss Universe’s crown has undergone many changes in the pageant’s 65-year history.