Organisers of the Gulder Ultimate Search have
splashed a total of N55.146m on winners at the
just-concluded 11th edition of the GUS winners’
The event, which held at the Women Development
Centre in Awka, Anambra State, saw the winner of
the 2014 edition of GUS, Chinedu Ubachukwu
walking away with N10m and a brand new Ford
Explorer Sport SUV valued at N15.9M.
The 24-year old, who is incidentally from Anambra
State, was officially unveiled as the 11th GUS
Ultimate Man having found the General’s war
helmet in the Aguleri forest, by Governor of
Anambra State, Willie Obiano .
With musical performances from Mavins record
boss, Don Jazzy and Dr. SID , the other two
finalists, Nne Cosy Joe and Afolabi Emmanuel
Olusegun were presented with cash prizes of
N2.75m each for their participation in the reality TV
Otto Canon Chimenem, who came 4th in the
competition, also won the Viewers Choice award
and was compensated with a cash prize of N1.5m
and a brand new Ford Focus sleek car valued at
As the tradition of the reality TV show since it
kicked off in 2004, 25year old Samantha Appi, who
hails from Bayelsa State smiled home with a
participation fee of N1.45m and brand new Ford
Ecosport valued at N5.5m for being the ‘Last
Evi Addoh walked home with N1.4m while one of
the viewers’ favourite contestants, Noela Iroh ,
walked home with N1.35m as participation fee.
26 year old Sharon Robinson got N1.3m for
participating in the 2014 edition of the reality TV
show while Joshua Nwagboso from Abia State was
next as he got himself a participation fee of N1.2m,
despite begging for a second chance after his
Ikenna Emedike was compensated with N1.25m for
being part of GUS The Mission at the winners’ party.
While Sandra Nwagbagiro and Ikenna Iwuoha got
N1.125m each as participation fee, the first set of
evictees at the 2014 GUS, Loretta Erijakpor and
Eriata Blessing were rewarded with a participation
fee of N1.025m.
The reality show began with a total of 14
contestants, 7 of whom are male: 24-year
old Iwuoha Ikenna from Imo State, 27-year old
Nwagboso Joshua from Abia State, 28-year old
Emedike Ikenna from Anambra State; 28-year old
Nne Cosy Joe from Rivers State, 24-year
old Ubachukwu Chinedu from Anambra State, 25-
year old Otto Canon Chimenem from Rivers State
and 29-year old Afolabi Emmanuel Olusegun from
Lagos State and 7 female contestants namely 25-
year old Iroh Noela from Imo State, 25-year old
Appi Samantha from Bayelsa State, 30-year old
Erijakpor Loretta from Delta State, 26-year old
Robinson Sharon from Delta State, 21-year old
Eriata Blessing Ese from Edo State, 22-year old
Addoh Evi from Delta State and 25-year old
Nwagbagiro Sandra from Anambra State.
Nigerian Entertainment Today’s investigations
revealed that the 2014 Gulder Ultimate Search held
in partnership with Microsoft and Ford.
Gulder Ultimate Search, also called GUS, is a
Nigerian reality television series bankrolled by
Nigerian Breweries Plc for one of its brand, Gulder.
The first season premiered in 2004 and the recently
concluded edition this year was the 11th edition.
The GUS series is a survival type reality
programme that highlights the struggle of
contestants (10–30 persons, depending on the
reference edition), to outwit themselves in the wild
while searching for a hidden treasure that brings to
the last person standing instant fame and fortune.
Gulder Ultimate Search is a big budget marketing
property dominating in the area of experiential
event in an industry where many brands are cutting