David Adeleke better known as Davido has been unveiled as the face of MTN Pulse, the new marketing campaign for Nigerian youths by telecomms giant MTN.
The unveiling was made at Club Vegas, Ikeja, Lagos and insiders tell us the deal is worth about N30m. No official details, but we’re told the project will include concert appearances for MTN Pulse, as well as other extras.
According to Kola Oyeyemi, General Manager, Consumer Marketing, MTN Nigeria, ‘MTN Pulse’ which used to go under the name ‘MTN Fun Link‘ ‘needed a face for the youths to represent with’ and Davido best fit their description.
With just three singles out, the 19-year-old has had a buzzing career since his return from the UK in late 2010.