Less than 24 hours after pop singer Davido was announced as the face of MTN’s new campaign, fast rising R&B singer Praise Adejo better known as Praiz has been chosen to be the new face of another telecoms company Etisalat for an undisclosed fee.
The unveiling will be made this evening at the Eko Hotels and Suite where Praiz will also be performing the company’s new theme song.
Before now, R&B singer Banky W was the only singer officially associated with the brand, having fronted the company’s inaugural 0809JA campaign in 2008.
Praiz’s label X3M Music is yet to release any statement on the development. Praiz signed up with X3M in 2011, and his career has grown tremendously; seeing the release of the successful single ‘I love you’ and a international feature with alternative singer Bez on BET.