On the 2nd of July, 2014, millions of Nigerians around the world embarked on an adventure that was highly anticipated, and exceeded their wildest expectations. Three days prior, the suspense and excitement was electric, as social media was a buzz with talk of ‘A Mission”. This revealed itself to be the outstanding arrival of the 11th season of Gulder Ultimate Search, with a fabulous grand prize of 10Million Naira and a brand new SUV.
There is no doubt that the bar has been set high for what people expect from the organizers this year, and the next trick out of the GUS X1 hat has not failed to be anything other than impressive.
In a move that has never been done before, organizers of the show have taken their innovation to new heights with the release of a short video in cinemas around Nigeria.
The video, which shows the 10 Ultimate men, winners of the previous editions, embark on a mission to retrieve a missing item called The Cube can be seen as a trailer preceding select blockbusters.
So far the response has been astounding, with many on social media praising the innovation and creativity behind this very unique step by producers of Gulder Ultimate Search 11.